Advertising
film broadly called TV/web commercial is a form of promotion through different
visual channels to market products and services. The agency term for creating
an ad film with actual content is native advertising where the script is
directly incorporated or talks about the product with creativity. Now-a-days
digital advertisements promote goods and services with creative ideas a lot
more than conventional advertising.
The Three Stages of Ad Film
Making
Pre Production: Research & Planning, Idea, Scripting, Screenplay &
Storyboarding.
Production: Actual shooting
and recording.
Post Production: Editing, Music, Dubbing, Cc, DI Export.
Nine beneficial points of
making Ad film.
1. Visual boost sales directly
2. Good ROI
3. Video is trustworthy
4. Engage consumers
5. Appeal to smart phone users
6. Convey information in detail
7. Visuals are entertaining
8. Can reach a dull and lazy audience
9 Increases social shares
Some
Key factors while making advertising commercial.
Should be product/service/brand
specific:
Should
be creative commercial
Should
hit brand positively
Should
display strategically
Should
create connectivity
In
this vast digital market there are many production houses that are making ad
films but how do you choose the best among them? Some of the features Ad Film
makers should have:
Experience: It
reflects in the consistency of work, how the agency is growing, where makers
stand in the market, do they behave like a brand? There are many agencies that
have similar years of experience, so analyzing is very important to get an idea
of which one you are going to opt for.
Clientele:
After similar years of experience, agencies differ by their clientele profile.
How many clients do they have? What is the status of their client in the
market? How many of them are branded? These things give an idea of an agency’s
capability. Handling branded clients itself shows the exposure of an agencies
work.
Creativity: An
important segment when you hire another brand for your branding. Creativity is
the base for any ad film maker and agencies reflect their creativity by their
sample work. Are the visuals fair enough to strike the audience along with
product briefing, services and brand image?
Content formats:
Different content formats are available in making Ad films like TVCs, Corporate
Films, Audio-visual Presentations, Animation, Social Media Content, stop motion
etc.
Services:
Type of services ad agencies are offering gives you an idea about the size of
the agency and how broad its portfolio is. Do they offer 360 degree
advertising?
People prefer motion
advertising in digital media platform although there are various medium of
advertising. Mumbai, called the hub of ad film-making has various creative
agencies in every streets and corners. Choosing best among them is a tough search.
Experience, clientele,
creativity, content format availability and services in time push The Moon Studioz in top list. They are providing 360 degree marketing solutions to their
clients. They are the finest in giving advertising solutions and
in-depth strategy along with creativity across all channels. Moon Studioz has
global clients from Africa, UAE e.t.c., also associated with different
bollywood directors. They are into Digital media, Electronic media, Print
media, Corporate Film Making, Ad Film Making, Feature film, VFX and what not.
